๐Ÿ›ก๏ธ Free tool - no signup

Free Newsletter Spam Test & Spam Score Checker

Paste your newsletter HTML or subject line, get an instant 0-100 spam test score, the exact triggers Gmail and Outlook penalize, and concrete fixes you can apply in under a minute.

0-100 score Calibrated on real sends No credit card
Quick answer

Will my newsletter land in spam?

A 30-second answer for marketers, creators, and agencies.

TL;DR. A newsletter scoring above 80/100 in the Newsletrix spam checker lands reliably in the inbox. Below 60, it routes to spam in Gmail and Outlook with high probability. The most common preventable failures are: subject lines with 3+ exclamation marks, ALL CAPS ratio above 30%, image-to-text ratio above 70%, missing List-Unsubscribe header, and public URL shorteners (a TinyURL link alone scores 3.4 in SpamAssassin) instead of your own link domain.

Methodology

What the score actually measures

Five factor groups, each weighted by observed impact on inbox placement.

1

Subject line risk

Length, ALL CAPS ratio, exclamation count, urgency wordlist match, emoji density, personalisation tokens.

2

Body composition

Image-to-text ratio, hidden text, suspicious CSS (font-size: 0, color matching background), broken HTML.

3

Link hygiene

URL shortener use, redirect chains, mismatched anchor text, link count, link-wrap domain reputation.

4

Authentication signals

Presence of List-Unsubscribe, physical address footer, sender domain alignment heuristics from header inspection.

5

Niche calibration

Each factor is percentile-ranked against the corpus of newsletters Newsletrix has analyzed in your category - B2B SaaS, ecommerce, media, creator, fintech.

6

Single 0-100 verdict

The five factor groups roll up into one score with an English explanation of the top three improvements.

Comparison

Newsletrix vs other spam-score tools

How the free Newsletrix checker compares to the most-used alternatives.

Capability Mail-Tester GlockApps Newsletrix
Free without signupโœ…โŒโœ…
Scores draft before sendingโŒ Send requiredโŒ Send requiredโœ… Paste HTML
Subject-line spam factorsโšก Limitedโšก Limitedโœ… Full breakdown
Inbox placement testโœ…โœ…โŒ Use Mail-Tester for this
Niche calibrationโŒโŒโœ…
Plain-English fix listโœ…โœ…โœ…
Bulk scoring across competitorsโŒโŒโœ…
Who it is for

Use the spam score checker when you need to

Sanity-check a newsletter draft

Paste the HTML before you queue the send and fix the top 3 issues in under a minute.

Audit a competitor send

Forward any newsletter to your Newsletrix address - every analyzed send gets a spam score automatically.

Train a junior writer

Use the breakdown as a teaching tool - five factor groups, ranked, each with an English fix.

FAQ

Frequently asked questions

What is a good spam score?

Above 80 out of 100. Between 60 and 80 typically delivers but gets throttled or routed to Promotions. Below 60, the probability of spam-filter routing in Gmail and Outlook is high.

What are the top spam triggers?

3+ exclamation marks in the subject, ALL CAPS over 30%, image-to-text above 70%, missing List-Unsubscribe header, TinyURL and other public shorteners, urgency wordlist (FREE, ACT NOW, GUARANTEED).

Is the tool actually free?

Yes. The public checker is free and unlimited within reasonable rate limits. Signed-in users on the free Newsletrix tier get automatic scoring on every analyzed newsletter.

Does this replace Mail-Tester?

No - it complements it. Newsletrix scores content during drafting. Mail-Tester delivers a test email and reads actual inbox placement. Use both.

How do you calibrate the score?

Each factor is percentile-ranked against the corpus of real newsletters Newsletrix has analyzed in your niche, so a score of 82 in B2B SaaS means the same thing as 82 in ecommerce.

Can I score competitor sends?

Yes. Every newsletter forwarded to your Newsletrix address gets a spam score and a breakdown. Use it to learn what your top-performing competitors avoid.

Related reading

Learn more

Understand the methodology

How spam filters actually score your newsletter

A technical breakdown of how Bayesian classifiers, keyword lists, HTML structure, and sender reputation combine to assign a spam score to your email.

Read the guide →
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